04. Education, information and entertainment in transformation Annual Report 2013 PRISA TV PRISA TV, PRISA’s audiovisual holding, closed the year as market leader in both Spain and Portugal, the latter through Media Capital. In Spain, Canal+ is the leading multi-channel player in the audiovisual market with more than 1.8 million households subscribing to its satellite platform. Canal+’s multi-distribution strategy of premium content 72 this year led to important agreements with other operators, which has led to an increase in audience, and enabled the Company to open up new revenue streams. YOMVI, Canal+’s venture into the connected world, is now a year old. That’s twelve months of quality service, highly rated by users, and is testament to our commitment to new ways of watching television. YOMVI has taken full advantage of the latest technology to bring premium content to new Canal+ devices. 2012 also saw a new agreement for the TV broadcast rights of the BBVA Football League (Liga BBVA), whereby Canal+ enjoys the exclusive rights for pay television football broadcasts for the next three seasons. This has enabled PRISA TV to offer viewers its best football package ever. In addition, this year the Company also made available to its customers a new generation of iPlus decoders, which have been developed in collaboration with CISCO, world leader in network and infrastructure solutions for Internet, that will enable users of Canal+ to further optimize their interaction with audiovisual content. The iPlus decoder, which lets users enjoy high definition TV and easily record all programming, is used by over 30 % of the Canal+ subscriber base. Users have declared a very high satisfaction rate (more than 96 % would recommend it). Media Capital -PRISA TV’s company in Portugal- has made a commitment to the optimization of production systems, improved cost efficiency, channel diversification and to making further progress in the digital transformation of all business units (television, production and radio). While the Portuguese market is witnessing a sharp decline in ad spending, caused by the economic crisis, Media Capital, thanks to a major effort to reduce costs and to seek new revenue growth, closed the year 2012 with an increase in EBITDA. TVI, despite the increased competition from Pay TV platforms and increasing competition in soap opera and drama content genre, has once again positioned itself as the undisputed leader of commercial television in Portugal. For the first time ever MCR, through Radio Comercial, is the undisputed leader in the radio sector. Plural, both in Spain and in Portugal, has continued to improve production efficiency, cost restructuring and diversification of customer base, with a new focus on increasing international activity for its technical and stage design companies (EMAV and EPC). During the year, TVI Internacional expanded its distribution to reach Portuguese citizens living in foreign countries and has launched TVI Ficção, a new channel broadcasting sitcoms, soap operas and TV series for the Pay-TV market in Portugal. The new channel brings together the best productions from TVI with new interactive solutions from the MEO platform (Telecom Portugal).
PRISA Annual Report 2013
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