04. Education, information and entertainment in transformation Annual Report 2013 77 The major entertainment formats reported record audiences in prime time. From January to July, A Tua Cara Não Em é Estranha scored an average audience share of 51.1 %, 50.5 % and 46.4 % for its three seasons, and the reality show Secret Story - Casa dos Segredos II has topped the ratings since first broadcasting, closing the year with an audience share of 49.7 % for the December 31 Gala. Monday to Friday, Você na TV (mornings) and A Tarde é Sua (afternoons) were also audience-share Portugal leaders in their slots. At weekends, Somos , broadcast live from around the country to promote regional cultures, with the aim of spreading local cultures and national music, scored an average audience share of 30.5 % for its 30 broadcasts in 2012. In sports, TVI and TVI 24 broadcast the Champions League, La Liga, La Copa de Liga and the Eurocopa in free-to-view format. As for news,Jornal da Uma and Jornal das 8 topped the ratings in their slots, with shares, respectively, of 28.5 % (577,000 viewers) and 27.1 % (981,000 viewers). On Mondays, TVI Reporter (investigative reports) reached an average audience of over 1,000,000 viewers. TVI 24 The 24-hour news channel from the Media Capital group, TVI 24, recorded its best ever year, with an average of average share of 1.4 % (of all channels). Its growth is more evident when compared with the other two news channels in Portuguese. Broadcast to all distribution platforms in Portugal, TVI 24 unveiled new schedules in the third quarter of 2012, with new programs on the Champions League, the debut of political satire program Governo Sombra and a renewed commitment to Olhos no Olhos, Maisfutebol and Prolongamento. TVI24’s website and apps have also registered significant growth with record-breaking audiences and downloads. TVI Internacional expands its presence TVI Internacional strengthened its presence in Europe, a market in which the Portuguese-speaking community has a significant presence. From October 1, TVI Internacional is present on Eltrona, the new content-distribution platform in Luxembourg. Since its launch in 2010, TVI Internacional has achieved a total coverage of 375 000 households. TVI Ficção, the new channel for TV series In October, Media Capital launched TVI Ficção, a new channel broadcasting sitcoms, soap operas and TV series for the Pay-TV market in Portugal. It’s a joint venture between Portugal Telecom and TVI and is available exclusively through the MEO platform. TVI ficção delivers the best productions from TVI alongside new interactive solutions from the MEO platform, designed specifically to increase audience interaction
PRISA Annual Report 2013
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