05. Dialogue and communication with stakeholders Annual Report 2013 interaction (240,000 followers in January 2012 rising to 296,000 in January 2013), Twitter has experienced the greatest growth, both in follower numbers and in redirected traffic. As’s generic Twitter account (twitter. com/diarioas) has seen an increase in followers from 200,000 in January last year to 500,000 today. There are also a range of sports-specific Twitter accounts such as twitter.com / as_futbol (with 1,780,000 followers), 90 and for basketball and motor sport. In Google’s social network, G+, As has 45,800 followers and our Youtube channel (http://www.youtube.com/ diarioascom) has 1,664 channel subscribers and has registered 2,032,488 video views. During 2012, Cinco Días continued to increase its presence in social networks through profiles on Facebook, with 14,585 followers, and Twitter, where the paper has over 64,000 followers. Also of note is the growing number of journalists with a Twitter profile, thereby generating debate on current affairs and helping to drive traffic to the site. Cinco Días is also active on Linkedin, the professional social network, where we endeavor to spark debate by asking questions related to current affairs. Meanwhile, the Cinco Días Forum, which was hitherto restricted to those attending the event, is now open to everyone and broadcast live on Internet. The gene-ral public can now participate by asking questions and discussing the issues at #ForoCincoDías (which tren-ded nationally during the Forum with Luis de Guindos, on May 21, 2012). The Cinco Días Awards and the Talent Awards both have accounts on Facebook and Twitter, informing followers of all the latest developments. PRISA Radio With more than 8 million followers, between corporate, brand and program profiles, PRISA Radio is active on Facebook, Twitter, Myspace, Linkedin and Google+. The audience actively participates in programs, interacting through social network profiles and walls that are inserted into live broadcasts. Thanks to social networks. not only are we closer to our regular listeners but we also reach members of the public who might not otherwise regularly tune in, thus widening our circle of influence. We are also promoting tools that allow interaction to take place within our sites. As for traffic, PRISA Radio sites reached 7.6 million average monthly unique visitors, according to comScore. The exploitation of content on smartphones, tablets and connected TV has been one of the major objectives to have been met satisfactorily in 2012. Today, PRISA Radio has 40 applications for its core brands, designed for the top 3 available technologies, and we also now have the base structure in place that enables us to launch 6 highly-rated apps a months at a price significantly below the market. Recent figures are testament to the progress being made: in 2012, we registered more than 32 million hours of streaming through our portals and apps. We have also registered over 5 million downloads of mobile apps for all platforms. And nearly 30 % of online radio listening in Spain is through smartphones, with more than 40 % of those who listen to us online doing so exclusively through that medium.
PRISA Annual Report 2013
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