05. Dialogue and communication with stakeholders Annual Report 2013 91 PRISA TV 2012 was very positive for Canal+.It was a year which saw the consolidation of the social nature of the brand, thanks to innovative projects that fostered participation and interaction. And it was a year of continuity and consolidation of our segmented channels in social networks, which have 2,290,000 followers. Interaction with our users is channeled through specific accounts that Canal+ has created in different social networks. Every day, under the Canal+ brand, we hold competitions,carry out surveys, and pose questions or make comments directed at specific target audiences. Furthermore, the creation of interactive apps means users can feel involved with Canal+ content. This has changed the way in which a user can engage with the brand and has fostered the integration of technology into the Canal+ brand itself. Social networks are directly dependent on the communication department. This means that integration is total and that the social networks are considered an essential media channel through which to conduct communications strategy for the Canal+ brand and its contents.
PRISA Annual Report 2013
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