05. Dialogue and communication with stakeholders Annual Report 2013 95 As of November 2012, this code, which was initially set of recommendations, applied to everyone who maintains a working relationship or partnership with the Company, at all levels of the organization. It is especially relevant for those directly involved in the creation and distribution of our content. This code covers conduct in any online environment, at a personal or corporate / product level, both in personal blogs and on social networks such as Facebook, Twitter, Linkedin, Tuenti, YouTube, podcasts, Flickr, Slideshare, etc. and so on. Meanwhile, in keeping with our commitment to a strong and professional media sector, PRISA’s companies are members of different national and international professional associations and organizations, and they participate actively in different bodies within the sector in order to exchange information and ideas. In Europe, PRISA is a member of the European Publishers Council, an important association of leading media organizations and which represents our common points of view to the EU. We are also affiliated to ASIMELEC (Asociación Multisectorial de Empresas de Tecnologías de la Información, Comunicaciones y Electrónica), and IAB (Internet Advertising Bureau). In the Americas, PRISA has been instrumental in the success of the Foro Iberoamérica, which every year brings together leading business people from the media world to discuss common problems throughout this geographical and cultural area. PRISA also collaborates with the press association, Sociedad Intramericana de Prensa (SIP), OPA: OnLinePublishersAssociation, AIMC: Asociación de Investigación de Medios de Comunicación and Medios On (Asociación de Medios de Comunicación en la red). In the Spanish education arena, SANTILLANA is an active member of the National Book Publishers Association, ANELE, as well as other educational organizations with common values such as quality and responsibility in teaching. In the field of radio, Cadena SER is a member of the Asociación Española de Radiodifusión Comercial (Association of the Spanish Commercial Radio Broadcasters). In the audiovisual sector, PRISA TV represents the Group in UTECA (TV and Audiovisual Content Union). The Group’s newspapers are members of AEDE (Spanish Newspaper Editors Association). All the Group’s media in Spain are signed up to the Association for Self-regulation in Commercial Media (Autocontrol) In Portugal, Grupo Media Capital is a member of the Portuguese Social Media Confederation, which brings together more than 600 companies from the press, radio and TV sectors. PRISA and the Fundación Santillana run a number of renowned educational and cultural initiatives in Spain and in the Americas and have signed agreements with a number of cultural, educational and scientific organizations, including the Organization of Ibero-American States, the Spanish Royal Academy, the Cervantes Institute, Fundación Biblioteca Virtual Miguel de Cervantes, Fundación Teatro Real, Fundación Carolina, Fundación Cultural Hispano- Brasileña, Fundación Conocimiento y Desarrollo, Fundación Empresa y Crecimiento, Fundación Príncipe de Asturias and Fundación Bertelsmann. In the area of scientific research, development and innovation, the Company collaborates with Fundación Pro CNIC and Fundación COTEC. PRISA maintains close ties to various universities in Spain and the Americas, including the Universidad Autónoma of Madrid, with whom we run the Journalism School and the Jesus de Polanco Chair for Ibero-American studies. PRISA also collaborates with the Menéndez Pelayo International University. The Fundacion Santillana’s offices in Latin America (Colombia, Brazil and Argentina) develop similar initiatives in the areas of education and culture. Finally, PRISA maintains close ties to various universities in Spain and the Americas, including the Universidad Autónoma of Madrid, with whom we run the Journalism School and the Jesus de Polanco
PRISA Annual Report 2013
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