Pilar Gil, appointed CEO of PRISA Media

• The Board, which unanimously approved the appointment,highlighted her “exceptional drive for excellence and transformation”, and the “assurance that her clear editorial vision—anchored in quality and independence—will go hand in hand with efficiency and profitability.”
• “Our goal is crystal clear: to be the global benchmark for Spanish-language news and entertainment for all generations,” stated the new CEO.
• She will continue to serve as Executive Director and Vice Chair of the Board of Directors.

The Board of Directors of PRISA has today unanimously approved the appointment of Pilar Gil as Chief Executive Officer of PRISA Media for Spain and Latin America, effective immediately.Gil has been serving as Group Chief Financial Officer and will retain her positions as Executive Director and Vice Chair of the Board.

A graduate in Economics and Business Administration from ICADE (E-2) and holder of a PDD from IESE, Pilar Gil began her career at Chase Manhattan Bank and joined PRISA in 2000 to lead the Group’s IPO. She was appointed CFO in July 2022, became an Executive Director in February 2023, and was named Vice Chair of the Board in June 2023. In recent years, she has spearheaded three capital increases and led a complex refinancing process concluded on May 6, which secures the Group’s financial stability for the next three years.

With a long-standing career at PRISA, Gil has an in-depth understanding of the Group’s businesses, which she has helped grow and protect. Since late February 2025, she has been serving as the top executive of PRISA Media.

The Board of Directors highlighted “her exceptional drive for excellence and transformation, grounded in a deep respect for the role and needs of the media. She has presented an ambitious plan to streamline and improve content production, expand current audiences, attract new ones, and foster synergies between brands and across countries. Thanks to her financial acumen and track record, she offers solid assurance that her clear editorial vision—anchored in quality and independence—will go hand-in-hand with efficiency and profitability.”

Gil commented: “My plan is straightforward: journalism and entertainment, audiences and advertisers, transformation and commitment. Editorial independence is non-negotiable. Our goal is crystal clear: to be the global benchmark for Spanish-language news and entertainment for all generations, worldwide. We must unleash the courage and talent of our teams, strengthen our innovation capabilities, and invest in the technological tools that will help us anticipate how audiences consume news and information. It’s time to stop fearing experimentation, recover our lab spirit, and, above all, change what no longer works in this age of hyperconnectivity and content overload.”

She also emphasized, “Latin America is now closer to us than ever. We want to highlight the journey we’ve shared, activate synergies and all that we’ve learned together, and deepen cross-regional collaboration.”

Meanwhile, Javier Ruiz, formerly Director of Management Control and Risk at PRISA, has been appointed Chief Financial Officer of the Group. Ruiz began his career as an auditor and joined PRISA in 2011 as Chief Operations Officer. He has also previously served as CFO of PRISA Noticias.