Mission, vision and values

PRISA’s mission is “to contribute to the cultural development of people and to the progress of society” and this mission must be shared and defended by all its professionals.

Since the foundation of the newspaper EL PAÍS, the Group has had a clear commitment to society and the defense and dissemination of democratic freedoms among all citizens. This was made clear at the very outset with the adoption of a range of standards governing professional ethics, such as the Editorial Code, the Style Book and the independent status of the Readers’ Editor.

The Editorial Code of EL PAÍS sets out the newspaper’s commitment to independence, rigor and journalistic quality to thereby ensure that a well-informed public is free to make its own decisions, while the Style Book details principles of coherence, ethics and professional humility. Both have been instrumental to EL PAÍS’s success and are reviewed periodically in order to ensure the highest standards across all the Group’s news gathering activity. Likewise, these standards have served as inspiration for the creation of the Style Book of spoken-word journalism adopted by Cadena SER that sets out best practice for radio journalists so that they may exercise effective, rigorous and ethical journalism.

As the world’s leading publishing and educational group in Spanish and Portuguese, PRISA sees education as a key tool for the development of citizens and all those societies where it operates. That’s why, in addition to its commitment to offering quality, innovation and service, the Group has, for many decades, contributed to improving educational practices and has fostered public debate on the future of education and learning systems.

Basic principles

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Independence and rigor in our role as informers, educators and communicators.

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Responsibility, intellectual honesty and transparency.

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Pluralism and respect for all ideas, cultures and people.

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Defense of freedom, peace, equality and the protection of the environment.

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Self-criticism aimed at achieving personal and business improvement.

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Creativity and innovation in the development of business.

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Attention to the demands and concerns of society and stakeholders.

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Responsible, efficient and sustainable management, which generates added value for both the shareholder and for society as a whole

Mission

To contribute to the cultural development of individuals and to the progress of society at large, by delivering goods and services that offer rewarding experiences and emotions in the areas of education, news and information, and entertainment.

Vision

To set the gold standard as a brand, worldwide, in culture and education in Spanish and Portuguese.

Values

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People

Everything we do revolves around people.

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Pluralism

We see pluralism as embracing freedom of expression, transparency and diversity.

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Creativity

Creativity is our most basic tool in our ongoing drive to innovate.

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Connectivity

We are aware of the importance of being connected and being accessible in order to share and collaborate.

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Dedication

Our dedication guarantees value, quality and excellence.

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Security

The new digital paradigm requires us to guarantee a secure environment in order to maintain our users’ trust.

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Integrity

We see integrity as encompassing honesty, rigor, self-criticism, responsibility, independence and impartiality.

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