PRISA Media has named Luis Baena as its new Chief Marketing Officer. The appointment reinforces PRISA Media's digital transformation strategy, which is structured around seven transversal platforms all focused on maximizing the value of content and audiences.
In June, PRISA’s AGM greenlighted the merger of the group’s News and Radio divisions to create PRISA Media, which brings together all the group’s media operations.
PRISA's sports newspaper reaches 133 million unique browsers per month.
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