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PRISA Media and the Google News Initiative join forces to drive the digital transformation of marketing campaigns
29-09-2021
- PRISA Media develops REVEAL, a project that seeks to enhance interaction with audiences through AI and big data for a more personalized experience.
- The resulting click-through rate (CTR) of advertising campaigns is up by 111%.
- PRISA Media has embarked on an ambitious digital transformation strategy that is committed to innovative solutions and products, while expanding its reach globally.
PRISA launches the campaign 'Leave a good mark'
22-09-2021
- The Group reaffirms its commitment to the United Nations Sustainable Development Goals.
- The initiative promotes individual measures aimed at improving the present and future of people and the planet.
Luis Baena is appointed Chief Marketing Officer at PRISA Media
21-09-2021
PRISA Media has named Luis Baena as its new Chief Marketing Officer. The appointment reinforces PRISA Media's digital transformation strategy, which is structured around seven transversal platforms all focused on maximizing the value of content and audiences.
PRISA Media presents its new organizational structure
13-09-2021
- The group is working toward more agile, collaborative and efficient management, based on synergies between its brands. Digital transformation is a priority for the company’s roadmap
PRISA Media debuts in Colombia, setting records as audiences grow
13-08-2021
In June, PRISA’s AGM greenlighted the merger of the group’s News and Radio divisions to create PRISA Media, which brings together all the group’s media operations.
AS.com smashes audience record as world’s No. 1 sports medium in Spanish
03-08-2021
PRISA's sports newspaper reaches 133 million unique browsers per month.
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