PRISA PRESENTS ITS 2026–2029 STRATEGIC PLAN, FOCUSED ON STABILITY AND INNOVATION TO DRIVE GROWTH

• Joseph Oughourlian, Chair: “With full transparency, I can state with confidence that today we are a stronger company and better prepared for growth.”

• Santillana targets growth from 3.6 million current subscriptions to 4.5 million, reaching total revenue of €600 million, EBITDA of €175 million, and operating cash flow of €75 million by the end of the period

• PRISA Media will transform through six strategic pillars across four major verticals — News, Music, Sports, and Lifestyle — targeting revenue of €520 million, EBITDA of €74 million, and operating cash flow of €25 million

PRISA today presented its roadmap for the next four years during its Capital Markets Day (CMD), outlining the strategic direction for its Education and Media business units. Group Chair Joseph Oughourlian described the company’s position:

“With full transparency, I can state with confidence that today we are a stronger company and better prepared for growth.And we will grow with discipline, realism, and ambition.”

The Plan targets Group revenue of €1.12 billion by 2029 and EBITDA of €240 million, with a 21% EBITDA margin. Cash generation will improve to €100 million in operating cash flow by the end of the period. The Plan also includes further deleveraging, with the objective of bringing Net Debt / EBITDA below 3.0x by 2029.

“For both Santillana and PRISA Media, we will strengthen the business, drive new revenue streams, and leverage innovation, artificial intelligence, and internal talent to expand our reach and capture market opportunities,” the Chair said.

Santillana: AI as a Growth Driver

Alberto Polanco, CEO of Santillana, stressed that the company has built a strong foundation for growth: “After 25 years working across the Americas with Santillana, I’m proud to say that we now serve 30 million students and have 3.6 million subscriptions to our learning systems.”

In addition, Polanco stated that the application of AI at Santillana is essential to improving student development, supporting teachers and schools in their daily work, and helping families become more involved in their children’s education:

“Santillana has a smart heart and uses technology to add value to students and schools in their future development.”

“We are moving beyond the traditional teacher- and school-centered model toward a broader educational ecosystem — more technology-driven, with greater involvement from all stakeholders, and easier to use.”

Santillana also presented Sumun, an educational solution that analyzes each student’s skills and provides continuous assessment to enable immediate decision-making and ensure that every student reaches their full potential. The company’s second strategic initiative is Richmond Pro, a comprehensive English-learning solution with professional impact that enhances employability by combining learning and assessment.

All of this underpins financial targets that reinforce Santillana’s profitability and its commitment to the development and employability of students across Latin America. The Plan targets more than 4.5 millionsubscriptions to its learning systems, with total revenues of €600 million, EBITDA of €175 million, and operating cash flow of €75 million.

PRISA Media: Growth and Responsibility

Pilar Gil, CEO of PRISA Media and Vice Chair of PRISA, noted that PRISA has century-old brands committed to journalism and the defense of truth, with more than 1,800 journalists among its 3,600 employees.

PRISA Media’s plan is organized around six strategic pillars and executed through four verticals. “The first of these pillars is trust, because now more than ever, citizens need and seek quality content. The second is the Americas, because we have a commitment to the democracies of the continent. Third, new audiences — expanding our existing base and reaching younger generations. To achieve this, the fourth pillar is essential: an audiovisual and multi-platform focus across our owned sites and social networks. The fifth is maximizing digital advertising and enriching it with data. And the sixth involves continuing to advance toward an increasingly diversified revenue model that ensures a more sustainable company.”

The four verticals are News, Sports, Music, and Lifestyle, supported by the strength of global brands (EL PAÍS, AS, and LOS40) and the local reach of other powerful brands such as SER, Caracol, and W Radio. This includes further strengthening the hard news area, establishing alliances with strategic partners (AS, for example, is already broadcast on Claro TV, reaching 90 million subscribers; and Caracol Radio is now available in the United States), increasing efficiency and engagement on social media, and creating live experiences and events for audiences of all ages in Spain and across the Americas.

Gil also addressed the use of Artificial Intelligence to enhance content, improve productivity, and optimize campaigns and audience acquisition: “We already have multiple use cases underway, operating on a proprietary and highly robust platform.”

PRISA Media has set a target of reaching €520 million in revenue by 2029, with EBITDA of €74 million and operating cash flow of €25 million. Particularly noteworthy is the projected number of EL PAÍS subscribers, which is expected to rise to 800,000.

“This Group must be profitable, and all of us — journalists and managers — are responsible for delivering on the commitments we are making today to investors and shareholders. It is a commitment to the society we serve — and to ourselves — to ensure the future of PRISA Media.”