PRISA Radio is the world’s largest Spanish-language radio group, with a presence in thirteen countries and excellent positioning in all major Hispanic radio markets. It is the absolute market leader in Spain, Colombia and Chile.
The company is structured around two business areas: Radio (spoken-word radio and music Radio) and Music, with a management model that aims to revitalize radio formats, usher in technological innovation and promote the presence of content across all digital platforms. PRISA Radio’s international presence, coupled with its careful attention to local conditions, enables the exchange and sharing of resources and content among the different countries, greatly increasing the generation of value across the Group.
Thanks to the connectivity and reputation of its leading brands, PRISA Radio also throws its weight behind a wide and varied range of activities and events, including concerts, festivals, music awards, debates and conferences, all of which add value and strengthen the company’s relationship with audiences.
In an ever-changing digital environment, radio has taken full advantage of new platforms, new ways of interacting and engaging with people, and mobility in order to enhance both its social role and to reach new audiences.