PRISA Media continues to forge ahead with its strategy of digital transformation and the development of new formats with the creation of its new Video division – to be headed by Fran Llorente. The Video division will bring together under one umbrella all those resources that were till now scattered across the Group’s different news titles. Llorente, who will join the organization in the coming weeks, will work in coordination with the editorial directors of the different media, both press and radio, towards the development and expansion of new video content. He’ll also be focusing on ensuring the profitability of all content generated by PRISA's news titles on audiovisual platforms.
PRISA Media has named Luis Baena as its new Chief Marketing Officer. The appointment reinforces PRISA Media's digital transformation strategy, which is structured around seven transversal platforms all focused on maximizing the value of content and audiences.
In June, PRISA’s AGM greenlighted the merger of the group’s News and Radio divisions to create PRISA Media, which brings together all the group’s media operations.
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