PRISA teams up with WWF for its campaign "Not one degree more”, a call to action against climate change

Ahead of the UN conference on climate change to be held in Paris at the end of the year (COP21), the WWF (World Wildlife Foundation) has presented a new campaign focusing on the impact of climate change and its solution. Starting this week, the public will be able to petition the Government to fight for a 100% renewable society and an end to polluting fossil fuels.

PRISA is supporting, via all its media, this global commitment and will continue to promote and report on all initiatives over the next five months in order to involve all citizens and ensure the success of the Paris Conference (COP 21). Thus, Cadena SER kicks off the summer with the broadcast of a series of four special programs directed and presented by journalist Javier Gregori (National Award for Environmental Journalism). Entitled Cambio Climático, la última oportunidad (Climate Change, our last chance), this series will bring together the chief players, the victims, and those responsible for the ecological disaster unfolding before us.

The campaign 'Ni un grado más’ (Not one degree more) is a call for public action to pressure governments and achieve an ambitious climate agreement in Paris. The WWF says it is crucial that we limit the increase in global average temperature to no more than 1.5 ° C, compared to pre-industrial temperatures, if we are to avoid catastrophic impacts on vulnerable regions such as the Mediterranean area. If the current trend continues, the global temperature will rise 4 ° C, which is why the WWF stresses the importance of not allowing temperature to increase by even one degree more. 

In keeping with its firm commitment to the environment, PRISA has been actively collaborating over the past eight years with the World Wildlife Foundation (WWF), the biggest independent international organization dedicated to the conservation of nature. As official media partner, the group has thrown all its weight behind the annual campaign Earth Hour, a global event of mass participation held since 2008. In addition, in December 2014, the Group expanded the scope of its collaboration agreement with the WWF, providing media coverage of the Conference of the Parties (COP20) held in Lima.