07. RESPonSiblE PuRchaSES and ouR commitmEnt to thE EnviRonmEnt annual REPoRt 2011 Environmental impact management PRiSa’s strategy illustrates its commitment to safeguarding the environment wherever its operations allow. in 2010, all the Group’s companies carried out campaigns aimed at raising awareness regarding the rationalization of consumption (air conditioning, lighting, etc). We have continued to implement measures laid out by the ministry of industry for public buildings that establish the parameters for a comfortable room temperature. other measures have included encouraging staff to turn off computers if they are away for more than 30 minutes. color printing at our offices has been cut sharply and printing on two sides has been encouraged. currently, there are a number of projects up and running to evaluate energy efficiency. this year, the department of corporate purchases has also begun surveying company suppliers regarding co2 emissions generated by travel and accommodation in Spain and Portugal. in 2010 there was a saving of 4,348,581 kg of co2, while in 2009 the saving was even greater: 5,286,722 kg of co2. CO2 emissions From of transport hotel air train car rental Total Unit of measure Rn miles Km Km Conversion factor kg CO2/ unit of measure 28 0,18 0,1 0,141 2010 Spain 18,109 16,886,051 2,949,729 915,779 20,769,668 Portugal Pdte, 2,099,680 2,099,680 Total 18,109 18,985,731 2,949,729 915,779 22,869,348 Equivalent CO2 in kg 507,052 3,417,432 294,973 129,125 2009 Spain 17,213 14,486,697 5,303,554 466,214 Portugal 2,661 967,990 Total 19,874 15,454,687 5,303,554 466,214 Equivalent CO2 in kg 556,472 4,481,859 185,624 65,736 5,289,692 4,348,581 20,273,678 970,651 21,244,329 nOTES: Sources for conversion factors: http://www,nef,org,uk/greencompany/co2calculator,htm (air) http://www,responsarbolidad,net/002_calcemision,html (train) and data from aviS for car rental The Canal + Arms to Save the Planet Campaign, winner at the International Festival of Social Advertising: Publifestival 2010 Recycling all office print ers removed to a madrid recycling plant, where they are recycled according to current norms and made available to suppliers for re-use. the company responsible for the operation is a Special Employment center, meaning that PRiSa thus fulfills a double objective: helping the environment and aiding workers with disabilities. in 2010, at our Gran vía 32 head office, we recycled 484 it consumer goods (laSERcaRt), 105 tons of newspaper (caRPa), 390 kg of batteries (madrid area’s regional authority environment department) and 840 fluorescent lamps (ambilamP). 106