06. cOmmITmEnT TO SOcIETy AnnUAL REPORT 2011 chronicle with elements of magic realism. Its strength lies in its characters, they said, above all, in this christ who recalls those of Valle Inclán, García márquez and Vargas Llosa. Isabel Polanco Essay Prize The jury of the Isabel Polanco Essay Prize, established by the International Book Fair of Guadalajara (FIL) and the Fundación Santillana, awarded the prize in its second annual edition to the cuban academic and linguist Humberto Lopez Morales for his work La andadura del español por el mundo (The global evolution of Spanish), an essay he submitted under the pseudonym Hernán Luna. The jury was chaired by Ricardo Lagos, and includied concepción company, José G. moreno de Alba, Laura Restrepo, Daniel Samper and Gonzalo celorio, who has acted as permanent secretary of the award since it was instituted in 2008. The theme of this year’s award was the Spanish Language - its unity and diversity, its past, present and future, its relationship to other languages and its literary, cultural and economic potential candidates this year came from eight countries: Argentina, colombia, the US, Spain, mexico, Puerto Rico, the Dominican Republic and Venezuela. The prize, given out at the book fair, is worth 100,000 dollars and comes with a commemorative sculpture by the artist martín chirino. Taurus took the occasion to launch its print version of the winning work. Fostering awareness of the issues facing society PRISA’s media have long championed campaigns in favor of human rights and development as promoted by nGOs such as Intermón Oxfam, Ayuda en Acción, the Red cross, UnIcEF, medicos sin Fronteras, Save the children and the UnHcR. Support is offered through habitual reporting and specific sponsorship or promotion deals. Throughout 2010, PRISA has continued its tradition of fostering and promoting social solidarity, human rights and the environment in order to raise awareness 94 among readers, viewers, listeners and users as demonstrated by the range of sponsorship and collaboration agreements signed with nGOs such as WWF, Intermón Oxfam, Ayuda en Acción, UnIcEF and the UnHcR. Each of our companies collaborates at an individual level and on occasions we act in a coordinated fashion across a number of companies or as a Group as a whole.