04. RESPONSIBLE MANAGEMENT OF HUMAN RESOURCES ANNUAL REPORT 2011 PRISA Employees by business area 2010 Education - Publishing Audiovisual Radio Press Digital Other 30% 31% 23% 10% 1% 5% PRISA personnel by business area: 2009 29% 34% 20% 11% 1% 5% Content Sales and Marketing Production and Logistics Administration and Management 2010 32% 35% 18% 15% 2009 33% 31% 20% 16% 2010 2010 2009 2009 63