03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 Digital Area and Multimedia Production Desks, integrating production and editorial processes both on and off-line. PRISA Radio, through 40 Principales, involved listeners with Copa 40 and the Evento 40 and helped raise awareness among more than 6,000,000 listeners with social campaigns such as Art 40, and the 40 Principales Awards 2010. In addition, PRISA Radio has operated through all its stations, individually or jointly, as a promoter of social dynamics and cohesion between countries with a common language. Strategically, PRISA Radio has been following corporate digital guidelines as set out be PRISA’s Digital Division, with whom we work closely in order to carry out initiatives related to the evolution of digital products and in the field of innovation. Examples include the development and launch of mobile applications for different platforms, with over 500,000 downloads to date, or the adaptation of products for emerging media such as Connected-TV devices or games consoles. tive year as market leader, with 4,247,000 listeners daily, Monday through Friday, according to data from the General Media Study (EGM). In addition, its programs were audience-share leaders in all time slots, and 24 hours a day, putting it way ahead of its competitors. 40 Principales, with 3,890,000 listeners, has been the No. 1 entertainment brand in Spain for more than four decades and, thanks to its expansion, also tops the charts among young people in those Latin American countries where it operates. Radio Caracol, with nearly 9 million listeners and a share of 39.5%, remains the leading network in Colombia and one of the most prestigious in Latin America. It has thus become one of the pillars of PRISA Radio, both for its brilliant track record as well as its financial solvency. Caracol produces and distributes nine lines of programming in different formats of music and spoken-word radio, plus a further two radio formats distributed exclusively online. In Chile, PRISA Radio is the undisputed radio market leader, with a 45.5% share of the audience. Of the eleven forms distributed, seven are among the top-ten ranking for audiences. Radio Corazon, yet again is the most popular radio station in the country with an audience that almost doubles that of its nearest competitor. PRISA Radio closed 2010 with 25,857,908 listeners In Spain, PRISA Radio closed 2010 with 12,063,000 listeners. Cadena SER enjoyed its seventeenth consecu- 50