02. PRISA, A GLOBAL GROUP ANNUAL REPORT 2011 but also on learning more about each of its stakeholder groups, as well as on the use of new technologies. This shift in business model has been accompanied by a new approach to corporate identity (specifically, repositioning and a new image) that requires us to update and reassess our mission, vision and values to enable the group to better face the challenges ahead without losing sight of our core principles. PRISA is the world’s leading creator and provider of Spanish and Portuguese-language content in the fields of education, information and entertainment, thanks to its consumer-oriented multi-channel offer of high-quality products. We are committed to improving people’s quality of life and to contributing to the progress of society by offering goods and services that will enrich the lives of consumers of our news and information, and educational and entertainment products. We are committed to enriching culture worldwide as part of our mission to guarantee sustainable economic and social progress and ensure participation in a global society. In short, we remain as committed as ever to our values. People: Everything we do revolves around people. Creativity: Creativity is our most basic tool in our ongoing drive to innovate. Dedication: Our dedication guarantees value, quality and excellence. Pluralism: We see pluralism as embracing freedom of expression, transparency and diversity. Connecting: We are aware of the importance of being connected and being accessible in order to share and collaborate. Social responsibility at PRISA At PRISA we believe that our business operations play a significant social role in the development of democratic society. That’s why the company has always focused on developing the best possible teams of professionals and on championing quality and credibility across all our products within the same ethical framework under which El País was founded: that is to say, solidarity, transparency, independence and the protection of the environment. As a large media and publishing group, we take our responsibilities seriously, not merely in how we manage our businesses but also through our products – through which we strive to raise awareness and inform the public of the issues facing society. We believe that our relationships with our suppliers are key to our mission to act responsibly. Through all our suppliers we foster a distribution of wealth and the creation of real socioeconomic and technological value. That’s why our Suppliers Policy takes into account not just factors regarding pricing, quality and geographical reach, but also issues such as the supplier’s social commitment, particularly in the areas of taxation, workers’ rights, human rights and the environment. PRISA’s social commitments may be grouped into four main areas: Informing responsibly. Committed to Education. Responsible Entertainment. Responsible management across the value chain. Informing responsibly The chief social responsibility of any media group is to defend and practice honestly and vigorously the right to information and freedom of expression. In this way we contribute to the growth and development of a democratic society everywhere we operate and where our media outlets are clear leaders. With a view to guaranteeing the fulfillment of these duties, El País was a pioneer from the very outset in 17