03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 will be responsible for international organic growth and diversification into new businesses and cross-corporate projects. In the areas of Sales and Marketing, he will be responsible for the policies and business strategies of the business units, which include advertising, promotions and brand extension. Bherwani and Cardó, in their respective fields, are set to transform the business model of PRISA, and will ensure that the group’s businesses development within an advanced technological environment and that they are personalized to the individual needs of the millions of consumers of the Group’s products. From a product standpoint, the last quarter of 2009 saw the development of the Infometeo.es news channel, a new website produced by the weather channel at Digital+, which channels its information into the Group’s other media. It is now the benchmark for Spanish-language weather information. Moreover, we have developed an adaptation of the microsites tool plus.es that allows journalists to create websites and programs without involving technical teams. 43