03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 In the Mexican market, PRISA Radio operates through Radiópolis, owned 50% by Televisa, and to which PRISA Radio brings its extensive experience in the radio business. Radiópolis, through its 117 stations, and affiliates, distributes five lines of spoken-word and music programming. In Argentina, PRISA Radio reached 1,225,510 listeners in October-November 2010, representing a 20.5% audience share. Radio Continental, which this year celebrated its 40th anniversary, continues to go from strength to strength on the Argentine radio scene. It received the Premio ETER award for best morning programming, and has seen its audience increase by 30%. Similarly, the 40 Principales music format, with 20% more listeners than a year ago, ranks as the second most popular radio station in its target audience. In addition, during 2010, the music radio portfolio in Argentina has grown with the addition of the radio format Imagina. In the U.S., PRISA Radio operates two radio stations that broadcast in Spanish, one for the Los Angeles and southern California region, an area which encompasses more than 30% of the U.S. Hispanic population, and another broadcasting in Miami, where we are No. 1 in the Hispanic spoken-word radio sector. In addition, PRISA Radio operates GLR Networks, a producer and distributor of programs and advertising space among 107 affiliated stations. In Costa Rica, where PRISA Radio operates three radio formats through a company co-owned 50% by the group and La Nación, October saw the launch of ADN, a new spoken-word radio format that includes news, sports, music and magazine programs. Music In 2010 we continued to promote our music business, with the full integration of Gran Via Musical (GVM) into PRISA Radio to ensure its presence throughout the entire music value chain, and the development of the 40 Principales brand worldwide, transforming it from being a mere radio brand into an international multimedia firm with a total commitment to the digital world. The development and implementation of the 40 Principales brand internationally was completed in 2010 with the development of a single digital platform to bring together all the content of the No. 1 Internet portal for Spanish-langiuage music: www.los40.com. Content is developed locally in each of the countries where the brand is present. Similarly, products such as “Internight” or “Game 40”, which bring together radio listeners and Internet radio have also been developed under the 40 Principales brand. 2010 was a successful year for performers represented by our management company RLM. Alejandro Sanz went on an extensive world tour, Tour Paraíso, which took him all over Latin America, Spain and the United States to sing before a total audience of 688,000 fans. “Raphael 50 years later” reunited veteran Spanish singer and his fans. In Spain alone 44,000 people flocked to see Raphael on stage, and Madrid sold out 16 consecutive concerts. Miguel Bosé and his Cardio Tour was another enormously successful tour, enjoyed by 253,000 fans throughout Latin America and Spain. His September 16 concert in Madrid was was recorded for the live CD and DVD, released in March 2011. 40 Principales Music Awards 51