03. EDUCATION, INFORMATION, AND ENTERTAINMENT IN TRANSFORMATION ANNUAL REPORT 2011 José Saramago acclaimed by the press and pubic. Also making the bestseller lists were the two novels by Daniel Glattauer, Contra el viento del norte and Cada siete olas. It was also a good year for Suma de Letras. Big hits inclused Eat, Pray, Love by Elizabeth Gilbert, the True Blood saga by Charlaine Harris, Oscura by Guillermo del Toro and Lo verdadero es un momento de lo falso by Lucía Etxebarria. Alfaguara Infantil y Juvenil, following on from the great success of the Twilight saga, published titles such as Ghostgirl, Code Lyoko and Monster High, all with significant growth potential. Punto de Lectura, the paperback label, added a number of blockbuster movie spin-offs to its catalog, such as Eclipse, Sarah’s Key and Eat, Pray, Love, as well as TV series titles such as True Blood. Nonfiction also fared well in 2010. Taurus illustrated the quality of its catalog with two works by Nobel Laureates in Economics, Amartya Sen (The idea of Justice) and Joseph Stiglitz (Free Fall). Aguilar’s Alex Rovira titles, Elsa Punset and José Ramón de la Morena proved very popular with readers. And, while tourism is one of the sectors to be hardest hit by the crisis, El Pais-Aguilar, with its wide range of travel guides, maintained its lead in this important niche market. Special mention should be made of awards won by our group. The Alfaguara Novel Prize, was won by Hernán Rivera Letelier for El arte de la resurrección, and the Isabel Polanco Essay Prize was awarded to Humberto López Morales for La andadura del español por el mundo, confirming the group’s prestige and impact in the cultural field Spain and America. 2010 also saw the launch of Prisa Ediciones’ digital offer via Libranda, the largest digital distribution platform of ebooks in Spanish. The increasing catalog of available titles and the number of reading devices on the market mean that sales will grow significantly in the coming months. the goal of developing new content adapted to varied technological formats. This year the group launched libroweb, a digital textbook that became operational last September at some levels of ESO education in Catalonia. The group is also currently migrating works of reference and professional manuals from different fields to digital media. In the educational field, Santillana, after three years of work, made a great impact with an initiative for primary and secondary students: the project Light Backpack . The group, in collaboration with the Kovacs Foundation, launched a new range of books divided up by sections, to reduce the excessive weight of school bags, with a campaign to promote healthy habits, chiefly in the area back-care awareness. PRISA Publishing PRISA Publishing reported revenues of 147 million euros, and EBIT of 19 million euros (+34%). The publishing year was marked by both sad and happy events. On June 18, Portuguese Nobel laureate Jose Saramago died in Lanzarote. Santillana, to celebrate its 50th anniversary, published a special edition, designed by Manuel Estrada, of The Elephant’s Journey, by the late Nobel winner. A few months later, on October 7, the Swedish Academy announced that Mario Vargas Llosa had won the Nobel Prize for Literature. Much of the history of Alfaguara has been inextricably linked with the publication of the work of these two great authors. There was also a significant loss for the label Taurus, with the death of the acclaimed British essayist Tony Judt. Much of his work had been published by Taurus, including Ill Fares the Land, an impassioned call to revive collective values and political commitment. It was a spectacular year for fiction, with significant growth. At Alfaguara, The Siege by Arturo Perez-Reverte was a bestseller at the Sant Jordi and Madrid book fairs. The announcement of the Nobel prize for Mario Vargas Llosa coincided with the publication of his new book, The Dream of the Celt, which as expected, was unanimously Executive Team Santillana Chairman: Emiliano Martínez Santillana CEO: Miguel Ángel Cayuela Santillana Chief Operating Officer: Federico Blanco Santillana Education General Manager: Francisco Cuadrado Santillana General Publishing Global Manager: Fernando Esteves Santillana Digital Business General Manager: Miguel Barrero 45