AS becomes official media partner for the Euroleague in Spain

Sports daily AS has reached an agreement with Turkish Airlines Euroleague, which is set to have a special section on AS.com. From Friday, May 16, the paper will be giving special coverage of the Final Four

AS and Turkish Airlines Euroleague have reached an agreement that sees AS become the official media partner in the Spanish language for all fans of the Euroleague. The agreement includes the creation of new content that will be hosted in a special section at AS.com and that will allow readers to follow all the action from the Final Four -- complete with video highlights, news, articles, information on teams and players, interviews, instant stats, and photos.

AS journalists and columnists will be bringing their experience to this unprecedented coverage of the biggest event of the season.

AS will be offering fans in-depth coverage of the final stages of the Euroleague, sponsored by Turkish Airlines, starting with the semi-final clash between Spanish clubs, Barcelona and Madrid, on Friday, and continuing through to the final on Sunday, in which the winners will take home the trophy.

"We are truly proud to launch this new initiative in one of our most important markets: Spain," said Alex-Gunnar Ferrer, director of brand and communications for the Euroleague. "And to make our dreams come true, we have chosen the best possible partner, AS," he added.

The Final Four is the merely the first phase of this agreement: for the 2014-2015 season, AS.com will be rolling out a comprehensive, new website to bring fans all the news and coverage they need on the Turkish Airlines Euroleague. As the NBA’s  official website, AS is already the leading portal in Spanish for basketball.