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AS, world leader for Spanish-language sports newspapers

02-12-2013

AS is the top-ranking digital newspaper, according to figures provided by ComScore for the month of October. AS Sites, which groups together all AS digital content, reached a record 12,412,628 unique users in October, beating Marca Sites by 2,075,258 users. AS has seen its audience almost double in a year, with the figure rising from  6,894,000 in October 2012.

AS Sites ranks nineteenth worldwide in the sports category and is the top-ranking such site in Spanish. It is also the site with the most readers among Spanish speakers in Latin America, beating Argentina's Olé and Terra Sports. Worldwide, As Sites has a highr audience than other traditionally popular and prestigious media such as L'Equipe, and has three times as many readers as La Gazzetta dello Sport and Olé.

The ComScore Video Metrix figures highlight the spectacular growth of As Tv, which reported 3.8 million unique viewera in October 2013 (14 million video views), more than Marca Sites, Mundodeportivo and Sport Sites combined.

ComScore is the leading digital analytics company for the Spanish-language online world, and its data are recognised by a broad majority of those who operate in the online environment, including advertising agencies, advertisers, commercial networks and web portals, through the Media Reserach Association and the Interactive Advertising Bureau.   

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