Danone, Matarromera and Ecopapel win the Cinco Días Awards for Business Innovation 2011

Danone, Grupo Matarromera and Ecopapel have won this year's Cinco Dias Awards for Business Innovation, which recognize the most innovative initiatives in the business world across three categories:
 

• Award for Most Innovative Business Initiative in the field of Corporate Social Responsibility:
  
  Danone, for the Danone Nations Cup, an international mixed Sub-12 football league that uses sport as a universal language and involving 2.5 million children around the world, 25,000 schools and 20,000 clubs. This year's final was held in Spain.
  
  
• Award for most Most Innovative Business Initiative in the field of New Technologies:

Matarromera Group for developing the first quality alcohol-free wine range in Spain, which is marketed under the brand Emina Zero.0.
 

• Award for Most Innovative Business Initiative in association with a university:

Ecopapel, for their joint research project with the University of Cordoba to industrially  produce cellulose pulp using agricultural waste as raw material (wheat straw), as well as for their ongoing collaboration since1987 with the Department of Chemical Engineering of the same University to generate new projects.
 
The awards - organized by Spain's veteran business and finance daily, the Prisa-owned Cinco Dias - this year celebrate their fourth edition. The winners were selected from among  100 entrants in Madrid..
 
The awards jury, chaired by Joaquin Estefania, director of the UAM / El Pais School of Journalism, was composed of Emilio Ontiveros, founder and president of Analistas Financieros Internacionales, Ignacio Manrique, deputy CEO of Panda Security, Joaquin Chacon, CEO of Saft Batteries, Gregorio Panadero, Director of Communications and Brand at BBVA and Jorge Rivera, editor of Cinco Dias.
 
The award, instituted three years ago to commemorate the 30th anniversary of the newspaper, is sponsored by La Caixa and Repsol.
 
The winners will receive a commemorative sculpture by the artist Cristina Iglesias, and the ceremony will be held on October 17 at the Museo del Prado, Madrid.