EL PAÍS launches new men’s magazine ICON

ICON is aimed at men with global interests, men who celebrate the audacity, wit, style and all the little pleasures of life. Far from imposing a standard of masculinity, ICON embraces everyone. It’s an ethos perhaps best summarized by the launch campaign slogan: "There are many types of men. And they’re all in Icon" .

ICON comes at no additional cost with the newspaper El País on the first Thursday of every month, and is thereafter sold separately at newsstands for € 3 (€ 1.50 via the introductory offer ) .

It will be the first international edition of the successful ICON magazine (published by Mondadori International), which since 2011 has revolutionized men’s publications in Italy .

The launch of ICON is supported by a campaign featuring actors Andrés Velencoso, Pablo Rivero, Eduard Fernández, Paco León and Carles Francino, with photography by Manuel Outumuro. The commercial, now available on the Icon microsite (http://www.elpais.com/especial/icon/ ), was made by film director Fernando Gonzalez Molina  (Tres metros sobre el cielo, Tengo ganas de ti) and shows the actors trying to impress a demanding casting director, played by Cristina Plazas.

Edited by Lucas Arraut, who has had a long and varied career in a range of fashion and style magazines at the newspaper El País, ICON is unlike any other men’s magazine, mixing fashion with quality writing, fresh, new angles, top writers and lavish photography --  and plenty of humor.

Its pages include contributions from Eduardo Mendoza, Joana Bonet, Yoani Sánchez, Jacinto Antón, Empar Moliner, Jordi Labanda, Eugenia de la Torriente, Godfrey Deeny (fashion editor of 'Le Figaro ') and Luke Leitch  (fashion and design columnist at 'The Daily Telegraph' ). James Franco graces the cover of the first issue, photographed exclusively by Kurt Iswarienko in Los Angeles.There are also interviews with Elijah Wood, Frédéric Beigebeder, David Bailey and Ben Kingsley, a visit to the kitchen of El Celler de Can Roca, an insight into Mariscal 's biography through his most iconic objects, and an in-depth look at the secret life of U.S. college fraternities.