EL PAÍS SEMANAL gets a revamp

This Sunday, the weekly supplement, EL PAÍS SEMANAL, gets a revamp. The Sunday supplement of the newspaper El Pais is introducing changes to its structure, newsroom and look to better keep up with the times -- a range of exciting novelties that will allow the supplement to continue offering the quality journalism that has been its hallmark since it was first published on October 3, 1976. A new framework to enhance the value of great reports , great writers , reflection , originality, creativity and rigor. With more context , more authors, more variety and deeper analysis.

The new-look magazine boasts a brand-new masthead , with a minimalist layout, new content and a firm commitment to talent . The revamp is accompanied by the ad campaign CREATIVE IMPULSE (Impulso Creativo) -- a window onto the ideas , motivation , inspiration and passion of the people that appear on the pages of EL PAÍS SEMANAL. Marlango , Blanca Li and Daniel Sánchez Arévalo star in the campaign . Three stories . Three ways to create . Three ways to reinvent oneself .

The main changes include:

Masthead : the full name of the newspaper returns with its characteristic font ( Clarendon ) . These two elements have not been used together in the header of the supplement since October 1999 . This masthead , designed by graphic design studio Solo, directed by Oscar Germade , will be familiar to those who know the history of the newspaper, though this is the first ever outing for this exact combination . The objective of this new design is to bring the magazine closer to its roots and the El País brand.

Cover : The cover becomes a space that is more open to experimentation, risk and originality. The protagonists will share the cover with ideas and abstract concepts , photographs, illustrations, and a wide range of graphic solutions . The font moves center stage and is used in a way that is both bold and free. The goal is to impact and surprise . The cover becomes a window through which we see not only people , but also anything that changes the world and how we live.

Design :The new design, which has also been conceived by the studio Solo , strives for order and clarity and takes full advantage of the possibilities of typography. The new font aims to reconcile the needs of a contemporary magazine with a timeless, journalistic look. Times is used for texts, enabling comfortable reading, while allowing for spaces without reducing the number of words . These spaces are used in daring compositions in which the initial cap (Founders Grotesc ) defines the new identity of the publication.

Structure: The magazine is divided into three sections (Intro , Major Reports and Style ) . The look and design of each section boast their own unique and distinctive character and personality .

Sections: the magazine opens with El Pulso (The Pulse) , a section featuring short reports, features, profiles , opinion pieces and analysis from a particular author, and  International pieces , with special emphasis on the Ibero- American world , on current topics. Martín Caparrós, Leila Guerriero, Juan Gabriel Vásquez, Jordi Costa o Marta Sanz are among the guest writers in this open space , that ranges from the transcendental to the merely curious . Intro also sees the debut of the page 360 Degrees , a snapshot of current affairs at a glance , and the sections We all make mistakes, A day in the life, and The making of, all of which reveal to readers a little-known side of leading figures from the worlds of culture, politics and sports.

Writers: Javier Marías, Rosa Montero, Javier Cercas, Almudena Grandes, Santiago Roncagliolo y Juan José Millás remain as regular columnists for  EL PAÍS SEMANAL and will continue to write their regular columns:  La zona fantasma, Maneras de vivir, Palos de ciego, Escalera interior, Rayos y centellas and La imagen . El Pulso opens with opinion pieces and will feature columns by Jordi Soler, Ignacio Vidal-Folch, Xavier Velasco and Juan Mayorga , among others.

Cartoons: There will once again be regular cartoonists, with artwork by Max alternating with cartoons by Paco Roca ( both awarded the National Prize in this field). The American psychoanalyst Stephen Grosz will share his more than 50,000 hours of experience in The Examined Life, which accompanies the popular psychology section .

Reports: the goal is to move away from the immediate and give space to in-depth investigative journalism . Large photo essays and interviews with the most important people of our time will still take up most of the central part of the supplement.

Style: one-third of EL PAÍS SEMANAL magazine functions as a magazine within a magazine. To reinforce this idea , a distinctive logo has been created  from the  E of EL PAÍS and here greater weight is given to lifestyle , fashion, decoration, beauty, design, architecture and cuisine. The use of color and a more fragmented and flexible design give the reader has a sense of entering another world. Columnists such as Andrés Jaque, Anatxu Zabalbeascoa and Yolanda Ortiz de Arri, will be giving their unique and personal take on these areas.