Joana Bonet, Managing Director of PRISA Revistas

Joana Bonet Camprubí has been appointed Managing Director of PRISA Revistas, the Group’s magazine division. Bonet, a journalist with a degree in philology from the University of Barcelona, began her career in journalism at age 18 and has since then worked in a range of major print, radio and television media. She was a contributor to the newspaper El País between 1989 and 1992 and was subsequently editor-in-chief of the  women's magazines Marie Claire and Woman (1992-2012). She is a columnist for the newspaper La Vanguardia and is a regular contributor to the radio program Julia en la Onda, broadcast by Onda Cero. Between 2007 and 2012, she worked weekly with Carles Francino on the program Hoy por Hoy, broadcast by Cadena SER. On television, she has directed and anchored TVE’s Humanos y divinos  and she is a regular on the morning debate programs La mañana de la 1, Los desayunos de TVE and 59 segundos.

She has also worked as a lecturer, analyst and speaker at various forums and was course director of fashion journalism and communication at the Polytechnic University of Madrid in its first three academic years. She is president of the educational charity Asociación Escuela para Todas, whose main objective is the education of disadvantaged girls in Cambodia.

She will now serve as Managing Director of PRISA Revistas,where she will be responsible for  editorial management and business strategy. PRISA  Revistas’ magazine portfolio includes the titles: Rolling Stone, Gentleman, Cinemanía, Car, Claves and Tiempo de Relojes, as well as On Madrid, El Dominical and corporate magazines such as Europa. It’s a portfolio that covers entertainment, culture and lifestyle and that Bonet defines as magazines that shape ideas, showcase talent, and that stimulate and inspire. The main goals and challenges, says Bonet, are to revamp content, enhance creativity, expand the brands, develop a plan for the magazine websites and launch new projects: "We must achieve journalistic excellence and the visibility that our titles deserve."