MEDIA CAPITAL REGISTERED AN EBITDA OF € 3.1 MILLION

 Notwithstanding the impact of the negative economic framework in the advertising market (which is estimated to have decreased by 12%), Media Capital’s operating revenues came down only 2% against the comparable period, benefiting from the Group’s strategy to develop revenue sources complementary to advertising.

 Net profit improved by 11% vs Q1’12, due to lower financial costs.

 According to Marktest/Kantar Media, TVI continued to rank number one in TV audiences, registering an average audience share of 27.5% and 30.1%, in all-day and prime-time respectively. TVI continues to invest in the best contents, having launched its newest channel, +TVI, in January. On the financial front, the TV segment had an EBITDA of €3.5 million (11.4% margin), representing an increase of 46% when compared with the first quarter of 2012, benefiting from a good performance of revenues and cost control.

 As a result of the delay in the calendar of a number of productions, the Audiovisual Production segment obtained an EBITDA of €-1.2 million. The Group expects such delay to be at least partially recovered in the next quarters. The building of scenarios and sale of technical services have successfully intensified Plural Entertainment’s internationalization process.

 EBITDA of the Radio segment was €0.4 million from January to March, with a margin of 13.4%. The main highlight refers to the continuing growing trend in what advertising share is concerned, as a result of the good performance in audience share and reach. As such, MCR’s advertising revenues were up 8%. In the first data available for 2013, the radio station Rádio Comercial kept ranking as number one, with a reach of 13.7% (corresponding to an audience share of 20.5%).

 In Digital, the main highlights of the quarter are as follows: (i) launch of the website TVI 20 years; (ii) partnership achieved with OLX for advertising sales; (iii) the new site Spot+; (iv) the development of a partnership with Goodlife for the Planeo project, among others. MCD continued to reinforce its offer in digital contents, extending its reach to more platforms and devices.