Planeo, PRISA’s online discount shopping site continues to grow and expands its range of local deals

PLANEO, the PRISA website spearheading the company's e-commerce division, already offers local deals in Madrid, Barcelona, Valencia, Seville, Bilbao and Malaga.

Since its launch in May, Planeo (www.planeo.es) has stood out thanks to the quality of the products on offer, from cutting-edge beauty treatments to spectacular travel and leisure offers, including concerts and restaurants.

In just two months since its launch, Planeo has ranked among the top 5 websites in the coupon and discount sector, reaching more than 215,000 unique users in July, according to Nielsen.

Planeo has this week opened virtual shops in Malaga, Bilbao, Seville and Valencia, with new local deals available in each of these cities.

Planeo promotes the integration of all deals on offer via PRISA's different media outlets, such as El Pais, As, Cadena SER, and 40 Principales, providing local advertisers with a leading media presence online and offline, thus allowing them to boost business. This is what differentiates Planeo from its competitors. La SER, with its sales force of over 400 representatives, provides professional personalized and local customer service, and the reaction of local advertisers has thus far been very positive.

The online group-buying sector is currently one of the most attractive in terms of global growth potential. Planeo's expansion plan is aimed at covering all local markets in Spain before the end of the year and at launching in other Latin American countries.