Planeo, PRISA's online store for disconts and special offers, launches phone apps

Planeo, the online store that offers great deals on leisure, travel and quality products, has launched applications for the leading mobile phone platforms on the market, Android and iPhone. Both apps provide simple and intuitive navigation through all the online deals and allow users make a purchase via mobile phone or to redeem coupons at affiliated stores by merely showing their phone without having to print off any coupons.

And thanks to integration with Google Maps, users can access the nearest deals and locate them on a map with just one click.

Planeo's multiplatform strategy reflects a firm commitment by PRISA: "Tablets and mobile phones go places computers can't reach and allow users to access relevant offers anytime, anywhere," said Kamal Bherwani, PRISA's Chief Digital Officer.

Planeo users can download the application in the iTunes AppStore de iTunes  or in the tienda Android.

With Planeo, PRISA has created a unique and innovative platform for advertising aimed at local and national businesses by combining the strengths of radio, print and online media and that offers users great deals on quality products. Just six months after its launch, Planeo registered over 350,000 unique users, making it one of the fastest growing e-commerce site in Spain in recent months, according to Nielsen.