PRISA launches new aplications for Internet-Connected TVs

PRISA thus expands its content to users of LG TVs with access to Smart TV. Existing content will be added and updated constantly, and the TV itself will alert the user of all the latest features and content.

The EL PAÍS application allows users to watch breaking news, current events in images and video, cartoons, and the BBVA league football scores. Meanwhile, the AS application provides all the latest news, the day's sports results, the BBVA league football scores and the day's best photos. Finally, the los40.com app lets users listen live to the Top 40, see the latest pop chart and find out all the latest news on bands and performers.

Smart TV technology allows users to surf the Internet from their TV set, thanks to a user-friendly interface and the Magic Motion Remote Control, which lets you point, click and enjoy the best of the web. Smart TV offers exclusive content and applications specially adapted for the TV. News and information from EL PAÍS, AS and Los40 will also be available to anyone who has their TVs equipped with Smarty, a multimedia center that can transform any conventional TV into a Smart TV system, via an HDMI connection.

Televisions with Internet access are set to become an essential feature in households in the near future: by 2014, it is forecast that there will be around 120 million such TVs in the world, compared with the estimated 40 million today, representing 3% of the total TV market.

PRISA is the world's leading company in the production and distribution of cultural, educational, news and entertainment content in the Spanish and Portuguese language markets, thanks to its multichannel offer of top quality products. The Group is present in 22 countries, and reaches over 50 million users through its global brands EL PAÍS, 40 Principales, Santillana and Alfaguara. As a leading group in general-interest press, free-to-view TV and pay TV, spoken-word radio and music radio, education, and publishing, it is one of the most profitable media groups in the world, with an extraordinary range of assets.

About LG Electronics España
LG Electronics has operated in the Spanish market since 1994, focused on marketing a wide range of electronic products through four sales divisions (Mobile Phones, Consumer Electronics, Appliances and Air Conditioning). LG Electronics España has become the market leader in flat screen TVs, home cinema systems and air conditioning. It is also market leader for refrigerators, microwaves, DVD players, recording devices and optical storage. LG Electronics employs 400 people in Spain, divided between its headquarters in Madrid, trade delegations in Barcelona, Bilbao and Seville, and its logistics and service center in Valencia. For more information visit: www.lg.com, www.lgblog.es and Twitter: @ LG_ES.