PRISA launches “Planeo”, a site with a great selection of daily deals

PRISA has announced the upcoming launch of Planeo, a website that will boost the group's e-commerce division, starting in early May the site will offer a quality selection of daily deals in leisure, restaurants, travel, beauty, sports, and others. According to Kamal Bherwani, Chief Digital Officer of PRISA, "The launch of Planeo is an important step in the transformation of PRISA to a more digitally and consumer focused media company."

Group buying sites, like Planeo, have become the fastest growing e-commerce business worldwide and current market leaders are reported to be valued at more the 16 billion US$. With Planeo, PRISA is offering local businesses a new way to reach out to users of its leading media brands such as El País, AS, CincoDías, Cadena SER and Los40.

In addition to high quality Daily Deals, Planeo customers will be able to try new products and services from local businesses at the best price as well as experiencing a high degree of customer service. Daily Deals will be integrated into all PRISA media, both online and in traditional media - press and radio.

Prior to the commercial launch, PRISA has a site that allows interested user to register for Planeo in Spain and participate in a contest to win one year of daily deals worth €5,000. Details can be found at http://concurso.planeo.com.

PRISA is the world's leading company in the production and distribution of cultural, educational, news and entertainment content in the Spanish and Portuguese language markets, thanks to its multichannel offer of top quality products. The Group is present in 22 countries, and reaches over 50 million users through its global brands El País, 40 Principales, Santillana and Alfaguara. As a leading group in general-interest press, free-to-view TV and pay TV, spoken-word radio and music radio, education, and publishing, it is one of the most profitable media groups in the world, with an extraordinary range of assets.