PRISA NOTICIAS acquires 25% of Betmedia

PRISA NOTICIAS, publisher of El País, Cinco Días, AS, and El Huffington Post, has taken a 25% stake in Betmedia. Betmedia specializes in marketing services in the online gambling and gaming sector and generates content and tools for sports betting, poker and casino games.

Betmedia, which uses an affiliate model, began operating in late 2010, is currently the market leader in Spain and works with all regulated betting houses and bookmakers. Its ambitious expansion plans include entry into other markets, with a special focus on Latin America.

PRISA Noticias is the PRISA business unit that includes news and information brands that are leaders in their segments. The company has a clear global vocation. Media outlets include: El País, Cinco Días, AS, El Huffington Post, Meristation, Rolling Stone, CINEMANÍA, CLAVES, Icon and Car, as well as corporate magazines. The publications boast a combined online audience of about 22.5 million users (Comscore data from February 2014 and the company’s own figures).