PRISA NOTICIAS launches car web site ElMotor.com

Prisa Noticias has launched ElMotor.com, a new site dedicated to the automotive world and which brings together all the top car stories from El Pais, AS, Cinco Días and El Huffington Post. The new site represents a strategic project for Grupo Prisa, which is all too aware of the importance of the sector to the economy and national industry, as well as the keen interest among the more than 26 million motorists on the roads in Spain.

ElMotor.com combines product information (latest news, launches, tests, comparisons, and motorcycles) plus automitive stories from a broader angle, including driving tips, efficiency, technology, road safety, traffic news, connectivity, electric-powered and self-drive vehicles, automotive history, and so on.

The new site offers readers all the rigor that is the hallmark of Prisa Noticias’s editorial products, with contributions from renowned professionals with experience in the sector, while remaining, at the same time, both informative and engaging.

The site features a simple, elegant design, adapted to any device with an Internet connection. It is also packed with images and videos, is written in easy-to-understand language, and sets itself clearly apart from other sites in the automotive sector. Here, the world of cars is made truly accessible to all.

What’s more, ElMotor.com will be offering all the news from the sector not only via Prisa Noticias’s digital media outlets, but will also be made available to readers in monthly print supplements distributed by the newspapers El País and AS.