PRISA THROWS ITS WEIGHT BEHIND THE WORLD’S LARGEST PUBLIC CAMPAIGN AGAINST CLIMATE CHANGE

PRISA is to lend its support, as media partner, to the global campaign Earth Hour, the largest worldwide initiative in defense of the environment.Organized by the WWF, the challenge of this year’s campaign is to create an interconnected global community that will prove how far we can go to build together a cleaner future.

Earth Hour 2013 will be held on Saturday, March 23, from 8.30pm to 9.30pm. Starting on March 15, PRISA will be promoting this global endeavor through all its media outlets, rolling out a far-reaching operation that will involve all media throughout all countries where the media group is active: television, radio, press and Internet. The awareness campaign to encourage participation will run for a week on all PRISA Radio stations nationwide and on many of our international broadcasters, on Canal + programs, in the pages of El País, Cinco Días and AS, in Santillana, as well as on the Group’s online media. The campaign will be particularly active on the social networks, with a view to spreading the news among our more than 25 million followers, and the company will hold a range of activities to engage its 12,000 employees through internal communication channels and corporate websites, so that they too will participate actively both at work and at home.

Santillana will be collaborating with the WWF by promoting the campaign through the company’s various social networking profiles, the educational platform Tareas y Más, the Richmond language books imprint and via the web 2.0 IneveryCREA portal -- where teachers will find all the necessary information to discuss the issues at stake with students in order to organize activities. Similarly, all the imprints belonging to Prisa Ediciones  (Alfaguara, Suma, Taurus, Aguilar, Alfaguara Infantil y Juvenil,  El País-Aguilar) will be supporting the campaign through their websites.

This year, Earth Hour is set to bring together thousands of citizens across the country to take part in a wide range of activities. In Madrid, the organization will surprise the public with a collective flash mob prepared by the company Wosap Crew to the tune of David Guetta’s Without you. The WWF aims to bring together more than 500 people in the gardens of the Plaza de Oriente, opposite the Royal Palace, on March 23, to mark this year’s campaign. The WWF is eager to mobilize people from throughout the country to team up with friends, join in the dance and share the results on social networks. A few minutes after the blackout at 8.30pm, participants will form a giant Panda as a vivid symbol of the fight against climate change. The logo will light up using clean energy generated by the public pedaling bikes to power up the generators.

The WWF will also be hosting initiatives in eight other cities, such as Seville, Granada, Barcelona and Zaragoza. In addition, during Earth Hour the lights will be turned out on famous monuments and landmarks worldwide, to raise awareness about the serious issue of climate change.