Prisacom and Nielsen Online expand relationship, with Prisacom joining Nielsen’s spanish web analytics ratings service and both parties settling their dispute on audience estimates

Prisacom and Nielsen Online, a service of The Nielsen Company, today jointly announced that the companies have put an end to their dispute about the audience estimates for the ELPAÍS.com Web site and that they will expand their relationship. Prisacom's media properties, including ELPAÍS.com, will utilize the Nielsen's Site Census solution going forward, and will participate in the census-based Market Intelligence audience measurement service. The properties will continue to be reported in Nielsen's NetView service, providing the market with a comprehensive view of Prisacom and its sites. Prisacom will also support Nielsen's introduction of other digital measurement services, including Video and Mobile measurement, in Spain and other markets.

Manuel Mirat, CEO of Prisacom, said, " We are very pleased to have settled this matter and to be working with Nielsen Online for our measurement needs as they move to create currency for Internet audiences - including mobile and video content - in the Spanish market."

"Quality and transparency are the foundation of Nielsen Online's data as we deliver accurate metrics to the marketplace," said Gustavo Nunez, managing director, Nielsen Online Spain. "Prisacom is an important client and plays a significant role in the online industry in Spain and around the world. We are pleased that they will be participating in the Spanish Market Intelligence service and look forward to expanding our relationship with them."

About Prisacom

Prisacom develops and exploits the contents of the PRISA Group in digital format through any device. It manages, among others, the online media of the Group: ELPAÍS.com, CincoDías.com, As.com, Los40.com, CadenaSer.com, Cuatro.com, Plus.es and other portals and web initiatives, such as ParaSaber.com, Lalistawip.com or Kalipedia.com. For more information, please visit www.prisacom.com.

About Nielsen Online

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit http://www.nielsen-online.com..