Stefano Turconi to head PRISA Deportes

Stefano Turconi has been appointed managing director of PRISA Deportes to boost the growth and leadership of the sports-based business for PRISA, Spain and Portugal's leading media and communications group.

The new managing director will oversee purchasing strategy, creation, development and distribution of sports content in Spain, Portugal and Latin America, and will coordinate business activities in this area across the entire corporation with other business units (PRISA TV, PRISA Noticias, PRISA Radio) , the corporate center and PRISA Digital.

Turconi was previously international vice president of Content Distribution at the NBA headquarters in New York.

Turconi began his career in 1994 at the sports marketing agency Traffic USA and served as managing director of the company from 1998 to 2003. Between 2003 and 2008 he was head of sales and marketing at CONCACAF, the confederation of national football associations in North America, Central America and the Caribbean, overseeing the sales and marketing of TV rights and sponsorship across all the leagues. He was also in charge of the rights to the Series A of the Italian Football League, working with the sports management agency MP & Silva.

Stefano Turconi (Italy, 1968), holds degrees from the Università Commerciale Luigi Bocconi, in Milan and BBA,in Business Administration and International Marketing.