Carmen Fernández de Alarcón
Member of the Board of Directors
Member of the Nominations, Compensation and Corporate Governance Commission
Member of the Sustainability Commission
Member of the Audit, Risks and Compliance Commission
Carmen Fernández de Alarcón has a degree in Economic and Business Sciences (Icade E-2) from the Universidad Pontificia de Comillas. She has more than 25 years of professional experience, at both national and international level, in the design, development and management of sales, marketing and communication strategies in key sectors such as retail, entertainment, telecommunications, tourism, CSR, energy, media, finance, automotive, luxury and e-commerce. She has wide expertise in the transformation and digitization of businesses and brands. She began her professional career at Procter & Gamble, where she spent seven years, and later held posts at JWT Total Communications (WPP Group), DEC Madrid (BBDO Group) and EHSBRANN (Media Planning Group), where she was Managing Director and member of the Executive Committee at each. At Havas Media Group (formerly Media Planning Group) she held a range of positions, including Chief Commercial Officer and CEO of Havas Sport & Entertainment. She combined the latter position with that of Head of Global Business Transformation. She is currently the CEO of Havas Spain, one of the world’s largest advertising-content and media groups with a presence in more than 100 countries.
She was one of the 40 female business leaders selected to participate in the second edition of the initiative "Women to Watch" 2018 organized by PWC (a program which seeks to help women managers become directors). She is currently a member of the Alumni Board of said program. In addition, she has made the list of the 100 Women Leaders in Spain in the Senior Management category (2019) and was named one of the 100 Most Influential Women 2022 by Forbes. She serves on the Board at Agile Content and is a member of the Executive Committee of ACT (Transformative Creativity Association).
Category:
Proprietary (proposal of Vivendi, S.E)
First and last appointments:
- 29 June 2021
- 26 June 2024
Boards of Directors of other listed companies on which she serves (*):
- Agile Content Director.
(*) Excluding: (i) holding or family-owned companies and (ii) positions in companies that had been already recorded in the previous biographical note.
Boards of Directors of other non-listed companies on which she serves (*):
- CEO of Havas España.
(*) Excluding: (i) holding or family-owned companies and (ii) positions in companies that had been already recorded in the previous biographical note.
Other paid activities:
The director does not perform remunerated activities other than those mentioned.