Carmen Fernández de Alarcón
Member of the Board of Directors
Member of the Appointments, Remuneration and Corporate Governance Committee
Member of the Sustainability Committee
Member of the Audit, Risks and Compliance Committee
Carmen Fernández de Alarcón has a degree in Economic and Business Sciences (Icade E-2) from the Universidad Pontificia de Comillas. She has more than 25 years of professional experience, at both a national and international level, in the design, development and management of sales, marketing and communication strategies in key sectors such as retail, entertainment, telecommunications, tourism, CSR, energy, media, finance, automotive, luxury and e-commerce. She has wide expertise in the transformation and digitization of businesses and brands. She began her professional career at Procter & Gamble, where she spent seven years. She later held posts at JWT Total Communications (WPP Group), DEC Madrid (BBDO Group), and EHSBRANN (Media Planning Group). She was Managing Director and a member of the Executive Committee at each of these organizations. At Havas Media Group (formerly Media Planning Group), she held various positions, including Chief Commercial Officer and CEO of Havas Sport & Entertainment. She combined the latter position with that of Head of Global Business Transformation. She is currently the CEO of Havas Spain, one of the world’s largest advertising-content and media groups with a presence in more than 100 countries.
She was one of the 40 female business leaders selected to participate in the second edition of the initiative "Women to Watch" 2018, organized by PWC (a program that seeks to help women managers become directors). She was also chosen as one of the 100 Women Leaders of Spain in the Senior Management category (2019) and was honored for three consecutive years as one of the “100 Most Influential Women in Spain” by the Forbes W List: 2022, 2023, and 2024. Meanwhile, the Coordenadas Institute for Governance and Applied Economics named her one of the 15 most influential women in the advertising industry in Spain in 2023.
She is a member of the Executive Committee of ACT (Asociación Creatividad Transformadora), a member of IWF (International Women's Forum Spain), and a member of the Junta de Protectores, an Honorary Body, of the Fundación Pro Real Academia Española. She is a board member of Agile Content, the France-Spain Chamber of Commerce, and a trustee of the MC Anderson Cancer Center Foundation.
Category:
Proprietary (proposed by Vivendi, S.E)
First and most recent appointments:
- 29 June 2021
- 26 June 2024
Boards of Directors of other listed companies on which she serves (*):
- CEO Havas España
- Agile Content Director
(*) Excluding: (i) holding or family-owned companies and (ii) positions in companies that had been already recorded in the previous biographical note.
Boards of Directors of other non-listed companies on which she serves (*):
(*) Excluding: (i) holding or family-owned companies and (ii) positions in companies that had been already recorded in the previous biographical note.
Other paid activities:
The director does not perform remunerated activities other than those mentioned.