Miguel Barroso Ayats

Member of the Board of Directors

Miguel Barroso Ayats graduated in Law and also in Philosophy and Letters (specializing in Modern and Contemporary History) at the University of Barcelona.

While practicing journalism in various media, including El País, his professional activity has always remained focused on Communication. He offered media consulting services in several Latin American countries commissioned by Hispasat. Part of his responsibilities in FNAC Group included leading the launch of its brand in Spain; served as CEO in Spain and later, International Vice President for Marketing and Communication at the Group's international headquarters in Paris.

Later, he was Secretary of State for Communication during the first two years of Rodríguez Zapatero's presidency (2004/2005). During this period, private channel ownership was expanded and, the law enshrining the independence of RTVE was approved, allowing public news channels to achieve high levels of prestige and independence. Also, during that period, EFE agency developed a fully autonomous project. Later, he was General Director of the Casa de America, after being consensually nominated by the three administrations that make up the Board of the Institution: Government, Community of Madrid and City Council.

For the last decade he has been linked to WPP, the world's leading communication and marketing group. First as CEO of the advertising agency, Young & Rubicam in Spain, later as Development Director of WPP for Central America and the Caribbean based in Havana; finally, as Director of WPP Spain.

He is co-author of a book of journalistic chronicles, “Crónicas Caribes” (Editorial El País / Aguilar) and has also published two novels: “Amanecer con Hormigas en la Boca” and “Un Asunto Sensible” both published by Random House; and the first, translated into eight languages and made into a movie by his brother Mariano Barroso. He has translated several volumes on Geography, Sociology and Philosophy into Spanish from Italian and French.

Category:

Proprietary (proposal of Amber Capital UK LLP)

First and last appointments:

27 June 2023

**Boards of Directors of other listed companies to which it belongs (*):**

None

(*) Excluding: (i) holding or family-owned companies and (ii) positions in companies that had been already recorded in the previous biographical note.

**Boards of Directors of other non- listed companies to which he serves (*):**

Director of DGP, S.A.
Sole administrator of Desarrollo de Inversiones Plaza San Miguel, S.L.
Board Member of other Grupo PRISA companies

(*) Excluding: (i) holding or family-owned companies and (ii) positions in companies that had been already recorded in the previous biographical note.

Other paid activities: