40 Principales, the leading music radio brand among Spanish-speaking youth, expands in Latin America

With Paraguay, 40 Principales now reaches eleven countries

With this latest addition, 40 Principales expands its presence in Latin America and reinforces its position as the leading global music brand among Spanish-speaking youth. The station has over six million listeners spread across the ten countries where it currently broadcasts (Guatemala, Colombia, Mexico, Chile, Argentina, Panama, Costa Rica, Ecuador, Dominican Republic and Spain) and nearly three million unique Internet users, according to comScore.

The station’s playlist includes the most important national and international music artists and the network airs content through radio, TV, online and via applications for mobile devices. Musical events like the 40 Principales Awards (Premios 40 Principales)  in Spain, the American 40 Awards (Premios 40 América) and the Evento 40 in Mexico and Colombia, illustrate, year on year, the strength of the 40 Principales brand. Indeed, such is the brand’s influence in those countries where it operates, that it generates a youth lifestyle.

In Paraguay, 40 Principales will  air on the 92.3 FM frequency and will continue broadcasting the dynamic programming and top music hits that characterize the station.