Alfaguara Paraguay and Burger King: a taste for reading

Publishers Alfaguara (a subsidiary of Santillana / Prisa Ediciones, Paraguay) and Burger King have teamed up to encourage a taste for reading among children. Starting tomorrow, October 5, each happy meal will include a children's book by a Paraguayan or Latin American author.

Full color, lavishly illustrated books will be the big surprise, starting October 5,  with each children's menu at Burger King. The official announcement of the campaign takes place this evening, at 5pm at the Burger King on the corner of Av. España and San Francisco.

All the books are published by Alfaguara Infantil, which belongs to the publisher Santillana / Prisa Ediciones. The titles are: Piolín and Yo quiero ser… (Gladys Carmagnola, Paraguay), Karumbita (Nelson Aguilera, Paraguay), Pepe, el apere´a and Pepe y el agua (Martha Rossi, Paraguay), La cartera de mi abuela (Magdalena Helguera, Uruguay) and Trino de colores and Ni un pelo de tonto (Pelayos, Chile).

With this campaign, Burger King and Santillana Paraguay seek to offer as many children as possible the opportunity to experience the pleasure afforded by reading a good book. Each week, children will be able to choose a different title tlll they have collected the entire library.

In the coming days, children will also be able to enjoy storytelling events that the publisher is offering at certain Burger Kings. The date, time and the place will be announced, so that schools and parents who wish to enjoy the event can go along in groups.