CANAL + wins 7 LAUS Awards

 At last night's ceremony in Barcelona, Canal+ picked up 2 Gold Laus Awards (for canalplus.es as best corporate website and station ID "Sofas"), 2 Silver Laus (for the audiovisual piece "Augmented Reality" and for the station ID for CANAL + Xtra), and 3 Bronze Laus (the Canal+ station ID, the "World Bumpers 2010"campaign and "Skyline" as well as Canal Viajar's new look). 

CANAL + has once again triumphed at the Laus awards, the most prestigious media and graphic design awards in Spain. This year, the Association of Art Directors, Graphic Designers and Illustrators (ADGFAD),  awarded CANAL +  a string of prizes  (2  Gold, 2 Silver and 4 Bronze). Of these, perhaps the most noteworthy was the recognition the Laus awards gave to the commitment to creativity evident in the new web site canalplus.es, which has successfully communicated, through dynamic visuals, the key attributes of the CANAL + brand such as quality, visibility, cutting-edge style and humor. The web page merited the Gold Laus. Also winning a Gold Laus was the station ID "Sofas", while two silvers went to the audiovisual piece "Augmented Reality "and for the station ID for CANAL + Xtra, respectively. Canal+ also won three Bronze Laus for the Canal+ station ID, the "World Bumpers 2010" campaign and "Skyline", and there was a further bronze for Canal Viajar's new look 

The Corporate Website CANALPLUS.ES. canalplus.es is CANAL +'s home on the Internet, and has clearly fulfilled the purpose for which it was intended: to project the attributes of the CANAL + brand on the web. canalplus.es is a clean space, a blank canvas where things happen. It's the web site of a brand that stands out from the crowd. Its navigation system, hidden under the logo of CANAL +, is different. It is a brand with a life of its own, a life that can be followed at the bottom of its website, a surprising departure as this is often a neglected area of web pages.

The new CANAL +  web site, the fruit of collaboration with the team at The Cocktail, allows users to look up CANAL +  programming and news, while at the same time enhancing the brand image. CANAL + is the only premium channel in Spain and its website communicates its key brand attributes. It employs the same graphic style, the same concept of identity of CANAL +, with a striking, white three-dimensional space in which anything can happen. The Futura-font logo takes center stage. 

CANAL +: "SOFAS". Television is changing dramatically. It's leaving behind its traditional environment and creating a new paradigm in communication hitherto unknown. Behind this revolution are new ideas, new content and the talent required to create and select. Today, quality is the driving force as we move into the future, defining how that future will look and the shape of TV to come. In this context of change, CANAL + (in collaboration with Nadie, the brand consultancy firm run by Quico Vidal) is constantly striving to reinvent itself and has developed a series of four station IDs. In each, a sofa is dramatically destroyed in different locations creating visually srtiking images and an unmistakable symbol of breaking with convention and with the traditional way of watching TV. It's a new example of the channel's commitment to creating groundbreaking, daring quality pieces. It's a message that communicates to our audience CANAL +'s ambition to become the symbol of the new world of TV and its commitment to artistic creation and cutting-edge audiovisual production.

CANAL +: "Augmented Reality". Filmed in December 2010 in Madrid and its surroundings to promote movies showing on CANAL + in the first quarter of 2011. The aim was to inform subscribers that CANAL + has all the best and latest movies, and can be enjoyed with the best image quality (HD) and sound (Dolby Digital 5.1).

CANAL + XTRA. Overturning popular icons and smashing pedantic and elitist attitudes are some of the leitmotifs of these ID pieces produced for CANAL + Xtra, a channel dedicated to quality content, including movies, series, documentaries and music of a less "commercial" nature. "Restoration" shows how haute cuisine may merely be trash in the eyes of a fly. In "Thinker", Rodin's thinker turns out to be not really thinking at all. In "Monolith" Tetris beats a classic film like 2001. A Space Odyssey. And in "Pedant", well, who hasn't wanted to slap a pedant? 

CANAL +: WORLD BUMPERS 2010.  CANAL + was the only channel in Spain to broadcast the entire World Cup in HD and with some games in 3D.These promotions therefore communicated, above all, quality (HD, 3D) and variety (all the matches, all the teams), all touched by the magic of South Africa, its textures, colors and the strength of African animals representing the teams. One of the promotional pieces was made in stereoscopic 3D and all had projection-mapped light effects.

SKYLINE. Skyline is a CANAL + Xtra application designed to show viewers what is happening at canalplus.es, as well as user interaction with the Web Page in real time. The contents of the web are represented by buildings, which are smaller or larger depending on the volume of users who interact with them. The pathways through which users move are displayed by lines drawn from one building to another. The most popular search terms are transformed into speech bubbles that emerge from the users themselves, who are "residents" of Skyline. A new concept in continuity, a screensaver with a life of its own. 

Canal Viajar. Canal Viajar is Prisa TV's travel-themed channel. Viajar offers the viewer the colors and flavors of the world. It was very important to keep things personal and casual, so the style has a handmade quality. The look was to embrace the whole channel: station IDs, self-promotions and theme-based programming slots. The new look seeks to stylistically unify the channel. So the natural choice was the collage, a mix of photo and illustration, and a logo in stop-sign style to bring cohesion to the channel and its contents. Travel is a personal and unique experience for every traveler. Thus, a subjective approach was employed in the station IDs and different ways of traveling were shown. The logo and font echo a road map, evoking memories of travel. The theme-based programming slots each tell a part of a story and have their own unique style. A casual, evocative and fun image.