CANAL+ wins three awards at the 2011 PromaxBDA Europe Awards

CANAL+'s on-air promotion, branding and advertising continues to reap success at the most prestigious international festivals, this time at the 2011 PromaxBDA Europe Awards - an annual showcase of the best on-air TV promotional campaigns.

It's yet another recognition of the quality of the work of CANAL+, which is constantly striving to enhance its brand image. CANAL+ self-promotions have always been hailed for their creativity and innovation, and their consistent use of new audiovisual language and the most advanced HD and 3D technology.

The 2011 PromaxBDA Europe Awards have honored the work of CANAL + with 3 awards: Best Editing of the Year for the piece Augmented Reality, Best Sports Campaign for The Hand of God and Best Sting Interstitial for the Football World Cup Bumpers 2010.

CANAL +: Augmented Reality. Filmed in December 2010 in Madrid and its surroundings to promote movies showing on CANAL+ in the first quarter of 2011. The aim was to inform subscribers that CANAL+ had all the best and latest movies, and could be enjoyed with the best image quality (HD) and sound (Dolby Digital 5.1).

CANAL +: THE HAND OF GOD. Football in HD changes the way we enjoy football. But how do you get across what it means to watch football in HD? What if you questioned one of the most legendary goals in history?

This was the starting point to create a story, more Advertainmet than conventional advertising, where social networks played a key role in developing the story and its lead character Raul "Rulo" Garibotto. Social Noise was responsible for developing the project on the social networks. DIGITAL+ thus took the bold step of moving forward with broadcasts in top-quality HD, as well as creating new ways for customers to interact and communicate with with the channel by establishing a two-way relationship.

CANAL +: FOOTBALL WORLD CUP BUMPERS 2010. CANAL+ was the only channel in Spain to broadcast the entire World Cup, in HD with some games in 3D.These promotions therefore communicated, above all, quality (HD, 3D) and variety (all the matches, all the teams), all touched by the magic of South Africa, its textures, colors and the strength of African animals representing the teams. One of the promotional pieces was made in stereoscopic 3D and all had projection-mapped light effects.