News
20-06-2012
With a brand-new lineup of presenters and a revamped schedule, 40 Principales - Spain’s leading music radio network with more than 4 million listeners - and Cadena Dial - the second most popular music station in Spain - again demonstrate their commitment to innovation and their capacity to reinvent themselves and adapt to the demands of their respective publics.
Spain’s top music radio program, Anda Ya, with 2.078 million listeners daily, is set to focus on humor and social networks. Xavi Rodriguez and his team will be sharing their irreverent, witty, and somewhat surreal take on the news with younger audiences. Xavi Rodriguez’s successful stint at the helm of the 40 Principales program `La última y nos vamos´is a sure guarantee of a similar triumphant run during the morning schedules on Spanish music radio.
Music radio’s current morning star, Frank Blanco, takes on the challenge of a revamped `Atrévete´, packed with news and items from the worlds of fashion, health, beauty, relationships, celebrities and much more. Humor and the best music in Spanish will also be the order of the day during the morning slot at Cadena Dial, with 1.117 million listeners daily.
Frank Blanco will replace Oscar Martinez, who from 2010 directed and presented `Atrévete´. and made it a ratings hit. Getting over a million listeners to tune in and integrating humor as cornerstone of Cadena Dial morning schedules are just some of his major accomplishments.
With these changes, 40 Principales, Spain’s leading broadcaster with more than 4 million listeners, and Cadena Dial - the second most popular music station in Spain - again demonstrate their commitment to innovation and their capacity to reinvent themselves and adapt to the demands of their respective publics.
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