PRISA against climate change

For the third year running, PRISA has renewed its commitment to continue championing a more sustainable world in collaboration with the WWF's Earth Hour, the world's largest ever participative event. 

Earth Hour 2011, Beyond The Hour will be held on March 26, from 8.30pm to 9.30pm, when a billion people from the seven continents, including Antarctica, are set to turn off the lights in their homes, businesses, municipalities, famous monuments, schools and universities. In Spain, the WWF is to organize a series of events on the day throughout the country to ensure the involvement of millions of citizens.

PRISA, across all its media outlets, supports this global commitment and is launching a major campaign involving all its platforms and formats and embracing all the countries where it operates: television, radio, print and Internet. The awareness campaign will run for two weeks as a countdown on all radio stations nationally and internationally, with programs on Digital+, reports in El País, Cinco Días and AS, and on all the Group's online media. Advertising space will be made available to help send out the message that we still have time to act against climate change.

This year, the WWF has organized a campaign of awareness and participation that extends far beyond a mere sixty minutes. This time round, the organization seeks to go beyond the symbolic act of turning off lights for one hour, and is seeking a commitment throughout the year. In addition, the WWF launched the contest Musicians for the Planet to designate the official campaign song, with the winner already announced: La Tierra no nos Pertenece (Not Ours) by Madrid band Los Sundayers, and the organization will organize the Second Annual Race for the Environment. Also, thanks to support from the publisher Santillana, news on Earth Hour will be distributed among schools across the country. The publishing house has launched a competition for children to submit a video of their class dancing, "Now the planet", the choreography of which has been created by the group Ciudad Arcoiris (Rainbow City), and there will be a prize draw for the finalists. There will also be a contest for students in their final years that will honor the most energy-efficient class, to be measured by WWF indicators.

As well as PRISA  the WWF has the support of companies such as Coca Cola, Inditex, AmbiLamp, Orange, TETRA PAK Iberia and Leo Burnett, all of whom have planned a series of events to publicize the initiative.