PRISA and Microsoft establishing a partnership strategy in the fields of Digital Media and Technology

MICROSOFT and PRISA today announced a strategic agreement whereby both companies intend to join forces and collaborate closely in the development of initiatives in order to provide users with unique and innovative experiences in the consumption of digital content.

María Garaña, president of Microsoft Ibérica and Kamal Bherwani, Chief Digital Officer of PRISA, have signed this agreement for the adoption of the most innovative technologies from Microsoft for the creation and operation of services, products and digital content from PRISA. The joint platforms and projects will provide the educational community with digital content, the collaboration in the development of actions aimed at enriching the user experience of both companies, promoting services such as providing content through Xbox, MSN or Messenger, and commissioning of new applications and services through the benefits and business efficiencies offered by the technology model of Cloud Computing (cloud computing).

"We believe that the new and innovative experiences that both Microsoft and PRISA will be able to offer to consumers thanks to this agreement will be received with enthusiasm. We believe that this is only the first step for both companies to work in new forms of collaboration, in order to deliver innovation and quality in supplying digital content," says Maria Garaña, president of Microsoft Ibérica.

Meanwhile, Kamal Bherwani, Chief Digital Officer of PRISA and CEO of PRISA Digital, said: “With the agreement, we have a unique example of a partnership between a leading technology company and a leading media company.  This fusion on multiple levels will result in better entertainment and learning experiences of our communities.”

About Microsoft Ibérica

Microsoft Iberica is Spanish subsidiary of Microsoft Corporation. Founded in 1975, Microsoft is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to help both the development of talented people and the potential of companies increasing their efficiency, productivity and competitiveness. For more information, visit their web pages in Spanish www.microsoft.es

About PRISA

PRISA is the leader in content creation and distribution of cultural, educational, information and entertainment markets in Spanish and Portuguese, thanks to its multichannel offer top quality products. Present in 22 countries, reaching over 50 million users through its global brands: EL PAÍS, 40 Principales, Santillana and Alfaguara. As the leader in mainstream press, free TV and pay TV, talk radio and music, education and publishing, is one of the largest
media groups in the Hispanic world and has an extraordinary range of assets. www.prisa.com