PRISA improves its advertising revenues

PRISA´s advertising revenues increased 3.8% accumulated in January and February 2010. The radio business increased 5.1% and press 0.4%, highlighting the growth of El País (+2.9%) and As (+27.1%). In TV, it is worth mentioning Cuatro with an increase of 11.3%, Digital+ with 7.4% and TVi in Portugal with 3.9%. The digital area business also improved advertising revenues by 7%.

In January, advertising revenues growth was 3.6% and in February the recovery trend has continued with an increase of 3.9%. During the month of March, the behavior has been very positive, so it is expected that the trend in advertising revenues is maintained.