Remigio Lluch, new director of Marketing at PRISA Noticias

Remigio Lluch has been named director of marketing at PRISA Noticias. Lluch has a degree in Marketing and Sales Management from ESIC Business and Marketing School in Valencia and a Masters in Direct, Relationship and Interactive Marketing from ICEMD (ESIC).

An expert in Strategy, Marketing and Digital Transformation, for the past 17 years he has led business and marketing divisions at companies such as eresmas (now Orange) and Lycos Europe, specializing in the fields of media and Internet. He has been managing director of advertising agencies such as AGR and Grupo Pares Consulting, and he oversaw the digital transformation of Hofmann over the past six years, positioning the company as one of the most important in its sector in Europe and and setting it up as an example for e-commerce and digital transformation in Spain.

He is a regular speaker at various Internet, Marketing and Digital Transformation forums and he teaches Strategy and Marketing at various Business Schools: INEDE (UCV), the Chamber of Commerce and Industry of Valencia and ESIC Business School.

Among his duties as director of Marketing will be the definition of strategy and the design and implementation of marketing plans for the various PRISA Noticias news titles. He will be focusing on strengthening the publications’ leads and brand positioning, and on redefining and strengthening the existing offer of products as well as developing and launching new ones. He will also be responsible for finding new revenue models and for the design of a multi-channel client strategy that will allow the client or user to play a central role in making business decisions.