Samsung Apps offers exclusive new El País Converged Application

Samsung Electronics Co. Ltd , a global leader in digital convergence technologies , is offering the El País multi-device news and content app exclusively to all users of its application store Samsung Apps.

Thanks to this new channel, the newspaper will be delivering user-friendly and simple access to a wide range of content and news. The app boasts 21 sections, including front page, international, politics, Spain , business and economy, technology , sports, society , health, science , opinion, people , television , culture , film, music and regional news . Furthermore, the app’s mosaic structure makes it easy to read and to organize content. Users can see both news of interest as well as related news at a glance .

Another great innovation is the inclusion of Samsung's AllShare technology, which allows users to share content from smartphones and tablets with their TV set, in real time and with the highest possible quality. For example, users can view news videos offered by El País on their Samsung Smart TVs by synchronizing both devices.

There’s also a multimedia section featuring photos, videos and cartoons which can be enjoyed while listening to radio network Cadena SER .

With this latest initiative, the newspaper demonstrates its commitment to convergence technologies and to offering users the ability to enjoy content across different technology platforms. Readers can thus remain informed at all times -- a clear response to the need for immediacy in today’s world, with content adapted to each environment and each specific use case . Additionally, the new application is a clear example of digital convergence and will be available both for the latest Samsung Smart TVs as well as on mobile devices compatible with the company -- allowing further interaction between devices.

According to Miguel Angel Ruiz, head of digital content at Samsung Spain: "The technological environment today makes it possible to generate a large amount of information. However, users need a reliable, easy-to-access platform that will allow them to enjoy and consume information in an organized and comfortable fashion. This new El País application is not only an innovative format, it is, moreover, an excellent example of convergence to which Samsung is wholly committed  and offers a multi-screen experience that meets the needs of all users."