Santillana, Screen 21 and Plural Entertainment team up to create the series mica

The series will consist of 52 episodes in High Definition 3D and will be based on the publisher's popular Spanish character created for preschoolers

Mica, the popular character created by the publishing house Editorial Santillana for preschoolers, will make the leap to the small screen as an animated TV series thanks to producers Screen 21 and Plural Entertainment. The series Mica will be made in the most advanced High Definition 3D, and BRB Internacional will unveil the agreement at the next edition of MIP JR and MIPCOM in Cannes in early October.

Aimed at children between 3 and 6 years of age, the series Mica (52x7 ') will focus on the title little girl and her friends, Daniel and Julia. The cheerful and outgoing six-year-old Mica, who sees life as full of exciting challenges rather than problems, will face daily situations with a broad smile and tons of enthusiasm. At home, in the street or at school, little Mica always manages to turn small daily routines into fun adventures. And Mica has a great little secret for the series: Lio, the funny creature from the books who lives in a van in the garden.

 Mica had her first adventure in 2009, and is a creation of Santillana. "She's the central character of a publishing project, Mica and her friends, aimed at the pre-primary education level. Thanks to the success of this educational material, Mica has become a beloved character for thousands of children aged 3 to 5, who have followed her adventures through the gestures and voices of their teachers," explains Enric Juan, Director of Global Education Content at Santillana.

Santillana: Santillana is the leading textbook and general-interest publishing group in Spain and Latin America, and the most prestigious publisher of literary works in Spanish.  With five decades of experience in the sector and an international presence in 22 countries, Santillana has consolidated its lead across all publishing segments. Santillana is synonymous with quality, innovation and service to teachers, schools and families, and readers in general. Committed to adapting to the changing times, Santillana is at the forefront in the development of digital educational products and services.

 Screen 21: Screen 21 is creative Catalan studio that has already produced a wide and varied range of products - Canimals `',` Zoobabu', `Kambu`, `Suckers ',` Papawa', 'Berni', 'Imp', 'Iron Kid' , 'Angus & Cheryl' ... Its mission is to work every day, to improve every day ... and to have fun every day, in creative ways. Screen 21 is a member of Animats, and draws on the logistical support and expertise in international distribution of BRB International.

 Plural Entertainment: Plural Entertainment is a production company with experience in all TV formats: entertainment, series and documentaries. Created by Grupo Prisa in 2001, it has offices in Spain, Portugal, USA, Argentina and Brazil. Plural's clients include the main Spanish general-interest channels, it produces programs such as such as 'Angel or Demonio', 'Big Brother' or 'Hijos de Papa' and is participating in the projected new 3D animation film by director Juan Jose Campanella, winner of an Oscar for `The secret in their eyes'